MedBetter Health PA and its Affiliates (“MedBetter Health PA,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy describes the processing of Personal Information (defined below) that is provided, collected, or shared on the sites, applications, social media pages, or other platforms that link to this Privacy Policy (collectively, the “Site”). It also describes your choices about the collection, sharing, and use of your Personal Information. In some circumstances, information we may use or disclose may also constitute Protected Health Information (“PHI”) pursuant to the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (“HIPAA”). In these circumstances, we will treat your PHI in accordance with our Notice of Privacy Practices which applies to our delivery of health care or other HIPAA-related services to our patients.
Personal Information We Collect
We may collect a range of Personal Information. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The types of Personal Information we collect may include:
- Contact Information: If you submit an inquiry, register for an account, or provide information on our Site, we may collect your contact information. This may include your name, email address, demographic information, and phone number.
- Financial Information: If you make any purchases through our Site, we will collect your financial information, including your name and payment information.
- Location Data: While navigating our Site, your mobile device or browser may share your location data, both through WiFi and GPS. We will collect this information based on the settings of your phone and browser.
- Usage Information: When you use our Site, our servers may automatically record information, including your Internet Protocol address (“IP Address”), browser type, referring URLs (e.g., the site you visited before coming to our Site), domain names associated with your internet service provider, information on your interaction with the Site, and other such information.
- Employment Information: If you apply for employment, we will collect your employment and work history, as well as other Personal Information related to your potential employment.
- Communication Information: We may collect audio, electronic, or visual information, which includes screen sharing views; any data in any files uploaded, emailed, or otherwise provided by customers; the contents of your communications with us, whether via e-mail, social media, telephone, or otherwise; and inferences we may make from other Personal Information we collect.
How We Collect Your Personal Information
- We May Collect Your Personal Information Directly From You: For example, if you register for an account on the Site, or request products, services, or information from us.
- We May Also Collect Personal Information From Third Parties: For example, we may work with business partners, subcontractors, advertising networks, analytics providers, and search information providers, who may provide us with Personal Information about you.
- Through Online Tracking Technologies: We, along with our service providers, may use cookies, device identifiers, and similar technologies such as pixels, web beacons, and local storage to collect usage and browser information about how you use the Site. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of the Site, to enhance your experience through personalization, and to help us better understand the features of the Site that you and other users are most interested in.
- Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. If you choose to reject cookies or block device identifiers, some features of the Site may not be available, or some functionality may be limited or unavailable. Please review the help pages of your browser or mobile device for assistance with changing your settings.
- Through Analytics: We use analytics services to assist us with analyzing our website traffic through cookies and similar technologies. This may include analytics service providers, like Google Analytics.
How We Use Personal Information
To the extent permitted by law, we use Personal Information and Protected Health Information (PHI) for the following purposes:
General Personal Information:
- Operating the Site and supporting business functions.
- Fulfilling customer requests, such as account creation and purchases.
- Sending information about our products, services, and promotions.
- Responding to customer feedback, reviews, and inquiries.
- Personalizing the Site and advertisements.
- Protecting the security and integrity of the Site.
- Conducting research, audits, and data analysis.
- Developing new products and improving existing ones.
- Supporting employment application processes.
- Marketing and advertising our services.
Protected Health Information (PHI):
- Providing health care services and related support.
- Complying with legal and regulatory requirements under HIPAA.
- Supporting billing, payment processing, and insurance claims.
- Conducting quality assessments and improvement activities.
- Preventing fraud and ensuring patient safety.
Data Definition
“Data” includes all types of information, whether personal or otherwise, and also encompasses de-identified, anonymized, or pseudonymized data. This type of data is processed in such a way that it can no longer be attributed to any specific individual without the use of additional information, which is kept separate from the data.
Explicit Consent for Sensitive Data
Before disclosing any sensitive personal data, such as genetic information or family medical history, we require your explicit consent. By providing such information, you acknowledge and agree that it may be used to assess potential health risks, influence healthcare decisions, and, in some cases, impact your family members. We encourage you to carefully consider the potential consequences of sharing this data.
How Consent Works:
- When you choose to provide genetic or family medical history information, we will ask for your clear and informed consent to collect, process, and store such sensitive data.
- You will be provided with specific prompts to confirm that you understand the nature of the information being shared and its potential impact on your relatives’ privacy.
- You may revoke your consent at any time by updating your preferences in your account settings or contacting us directly.
This explicit consent mechanism ensures that you are fully aware of the scope and use of your data, in line with HIPAA and other applicable privacy regulations.
Data Access and Deletion
You have the right to access, correct, or request the deletion of your Personal Information or PHI. To make such requests, please contact us at info@medbetterhealth.org. Please note that certain information, such as health-related data, may need to be retained for legal, regulatory, or operational purposes, as required by HIPAA and other applicable laws. If we are unable to fulfill your deletion request for specific data, we will notify you of the reason.
Data Retention
Personal Information is retained for the time period necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Health-related data for adults is generally retained for 7-10 years, and for minors, until they reach adulthood, plus an additional 3-10 years. After the retention period, we securely delete or anonymize your data unless continued retention is required for legal, operational, or audit purposes. You may request that we delete your Personal Information earlier, subject to legal or regulatory obligations.
Dormant or Closed Accounts
When accounts become dormant or are closed, Personal Information is retained according to applicable laws. After the mandated retention period, data is deleted or anonymized unless required for ongoing legal or operational purposes. Users may request data deletion, subject to legal constraints.
Protecting Your Personal Information
We employ commercially reasonable measures to secure Personal Information during storage and transmission. However, no system can guarantee absolute security. Despite our efforts, third parties may unlawfully access Personal Information. We continuously strive to maintain and improve our security practices.
Your Choices and Controls:
Depending on where you live, you have the right to exercise certain controls and choices regarding our collection, use, and sharing of your Personal Information. To opt-out of marketing communications, follow the instructions included in the email or text correspondence.
- Opt-Out: You may unsubscribe from marketing communications. However, we may still need to contact you regarding important healthcare-related or administrative matters as allowed by HIPAA.
- Data Access and Deletion: You have the right to access, correct, or request the deletion of your Personal Information or PHI. Please note that certain requests may be subject to legal or regulatory obligations, particularly regarding health data.
Children’s Privacy
We do not knowingly collect or solicit Personal Information from children under the age of 18 without the consent of a parent or guardian. If we discover that we have inadvertently collected information from a child without the necessary consent, we will take immediate steps to delete such information. If you are a parent or guardian and believe that your child has shared Personal Information with us without your consent, please contact us at [contact information], and we will take appropriate action to remove the information.
Links to Third-Party Websites
We are not responsible for the practices employed by any websites or services linked to or from the Site, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will be subject to the applicable third party’s privacy policy.
Changes to this Privacy Policy
Please note that we may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you with an updated Privacy Policy if material changes are made. Unless otherwise indicated, any changes to this Privacy Policy will apply immediately upon posting to the Site.
Contact Us
If you have any questions about our practices or this Privacy Policy, please contact us at (305) 339-1756 or info@medbetterhealth.org.
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